change supported by data, research, and insights

our story

The Better Organisation Consultancy was established in 2020 in response to the many management challenges and leadership failures in the non-profit and social impact sectors that have come to light over the past few years. Having worked within the sector for close to 20 years, at The Better Org we recognise that mission-driven and purpose-led organisations operate with particular challenges which can often stand in the way of actualising well intentioned commitments to organisational development and improvement.

Our practice is context driven and evidenced based, utilising cutting edge data, research and insights from the fields of behavioural science, organisational psychology, and management science to help organisations navigate these challenges and make the necessary changes to improve their culture and work for the better.

Collectively we have substantive experience of working in the non-profit and social impact space, with both start-ups and mature organisations located across Africa, Europe, North America and Asia.

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We offer a service that is context and culture driven. Talk to us today about how we can support your organisation in building your capability and capacity for learning and growth.

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our team

Tina Ajuonuma - founder and principal consultant

Tina Ajuonuma is a practitioner and researcher in organisational development and behaviour with nearly 20 years’ experience in the social impact space, with experience working in Africa, Europe and North America. As the Founder and Principal Consultant at The Better Org, Tina provides strategic consulting advice to non-profit and social impact organisations within the areas of anti-racism, DEI, culture change, strategy and planning, project management, operational design and delivery, human resources, organisational learning, and impact evaluation. Tina holds an Executive MBA from Warwick University where she was awarded a distinction grade for her research on Bias in Diversity, Equity, and Inclusion programmes. She also holds certifications in Prince 2 and PMD Pro, and is a certified Psychological Safety Index (PSI) Practitioner.

Prior to establishing The Better Org, Tina led strategy, planning, and impact measurement at the advocacy and campaigning group ONE (www.one.org), and oversaw London operations at the Arts Council England national creative education programme Creative Partnerships. Tina serves on the working group of The Racial Equity Index, a collective of Black, Indigenous, people of colour working in international development, advocating for greater racial equity and racial justice in the sector through the creation of a racial equity accountability mechanism. Tina is also a board member for 64 Million Artists, a social enterprise that creates programmes that facilitate using everyday creativity to create positive social change.

our mission and values

Our mission at The Better Org is to build culturally competent organisations with care, commitment, and connection at their core. We apply good management practice, cutting edge management theory, and robust data analysis, to position these organisations to have even better social impact.

Our approach to all our work is driven by the following values that speak to our commitment to authentic and sustainable change:

We operate with intention

We are data driven & evidence based

We approach our work with authenticity and radical empathy

We practice mindful reflection

We honour the humanity and holism of every situation